-
1 for publicity purposes
Общая лексика: на правах рекламыУниверсальный англо-русский словарь > for publicity purposes
-
2 for publicity purpos
بمنظورتبليغ -
3 publicity
A n1 ( media attention) to attract publicity attirer l'attention f des médias ; to shun publicity fuir les médias ; to take place in a blaze of publicity avoir lieu sous les feux des médias ; to receive bad ou adverse publicity faire l'objet de critiques dans les médias ; there is no such thing as bad publicity toute publicité est bonne à prendre ;2 ( advertising) publicité f ; to be responsible for publicity être responsable de la publicité ; to give sth great publicity, to be great publicity for sth faire beaucoup de publicité pour qch ; to be bad publicity for être une mauvaise publicité pour ; advance publicity promotion f (for pour) ;3 ( advertising material) ( brochures) brochures fpl publicitaires ; ( posters) affiches fpl publicitaires ; ( films) films mpl publicitaires ; I've seen some of their publicity j'ai vu quelques-unes de leurs brochures or affiches. -
4 publicity
сущ.1) общ. известность2) марк. паблисити (предоставление информации о товаре, лице или компании по инициативе СМИ, которые считают эту информацию полезной для своей читательской или телевизионной аудитории; за эту информацию компания не платит и она вызывает большее доверие у публики; компании способствовуют паблисити различными методами: присылают журналистам информационные материалы, организуют различные общественные мероприятия и т. д.)book publicity — продвижение [пиар-кампания\] книги (с целью увеличения роста продаж)
to get publicity for the company — сделать так, чтобы о компании заговорили
Advertising you pay for, publicity you pray for. — За рекламу платишь, за паблисити молишь.
See:publicity agent, publicity director, advertising 3), advance publicity, adverse publicity, admass, propaganda, public relations
* * *
1) публичность, гласность; 2) реклама, рекламирование; 3) известность, слава.* * ** * *. 1) известность, популярность, реклама; 2) распространение информации о фирме и ее товарах с целью стимулирования спроса. . Словарь экономических терминов 1 .* * *популяризация, придание известности, «паблисити»действия, направленные на привлечение внимания публики -
5 publicity
publicity [pʌb'lɪsɪtɪ](a) (media interest, exposure) publicité f;∎ it'll give us free publicity for the product ça fera de la publicité gratuite pour notre produit;∎ she/her movie is getting or attracting a lot of publicity c'est un procès/un film dont on a beaucoup parlé;∎ there's no such thing as bad publicity on ne fait jamais trop parler de soi;∎ the incident will mean bad publicity for us cet incident va être mauvais pour ou va faire du tort à notre image de marque;∎ an actress who shuns publicity une actrice qui fuit les médias;∎ they don't want any publicity ils ne veulent pas faire parler d'eux(b) (advertising material, information) matériel m publicitaire;∎ have you seen any of their publicity? avez-vous vu leur matériel publicitaire?;∎ advance publicity promotion f►► publicity brochure brochure f publicitaire;publicity budget budget m publicitaire;publicity campaign (for new product) campagne f publicitaire, campagne f de publicité; (by government) campagne f d'information;publicity department service m de publicité;publicity expenses dépenses fpl de la publicité;publicity gimmick astuce f publicitaire;publicity manager chef m de (la) publicité;publicity photograph photographie f publicitaire;Cinema publicity still photo f publicitaire;publicity stunt coup m de pub -
6 publicity
[pʌb'lɪsətɪ] 1.1) (media attention) pubblicità f.to attract publicity — attirare o richiamare l'attenzione del pubblico
2) (advertising) pubblicità f., propaganda f.to give sth. great publicity o to be great publicity for sth. fare molta pubblicità a qcs.; advance publicity — promozione (in anteprima)
3) (advertising material) pubblicità f.; (brochures) dépliant m.pl., volantini m.pl. pubblicitari; (posters) cartelloni m.pl. pubblicitari; (films) video m.pl. pubblicitari2.modificatore [launch, agency, agent] pubblicitario* * *[-'blisə-]1) (advertising: There is a lot of publicity about the dangers of smoking.) pubblicità2) (the state of being widely known: Film stars usually like publicity.) pubblicità* * *[pʌb'lɪsətɪ] 1.1) (media attention) pubblicità f.to attract publicity — attirare o richiamare l'attenzione del pubblico
2) (advertising) pubblicità f., propaganda f.to give sth. great publicity o to be great publicity for sth. fare molta pubblicità a qcs.; advance publicity — promozione (in anteprima)
3) (advertising material) pubblicità f.; (brochures) dépliant m.pl., volantini m.pl. pubblicitari; (posters) cartelloni m.pl. pubblicitari; (films) video m.pl. pubblicitari2.modificatore [launch, agency, agent] pubblicitario -
7 publicity
1) Publicity, die; (advertising) Werbung, diepublicity campaign — Werbekampagne, die
publicity material — Werbematerial, das
attract publicity — [Vorfall:] Aufsehen erregen
* * *[-'blisə-]1) (advertising: There is a lot of publicity about the dangers of smoking.) die Werbung2) (the state of being widely known: Film stars usually like publicity.) die Publizität* * *pub·lic·ity[pʌbˈlɪsəti, AM -ət̬i]bad/good \publicity schlechte/gute Publicity [o ÖSTERR Pressethe glare of \publicity das Licht der Öffentlichkeitto attract [or generate] \publicity Aufsehen erregen3.II. adj Publicity-, Werbe-\publicity material Werbematerial nt* * *[pʌb'lIsItɪ]n1) Publicity f2) (COMM: advertising, advertisements) Werbung f, Reklame fwe must generate more publicity for this product — wir müssen mehr Werbung für dieses Produkt treiben
* * *publicity [pʌbˈlısətı] sgive sth publicity etwas publik machen;avoid publicity öffentliches Aufsehen vermeiden2. WIRTSCH und allg Publicity f, Reklame f, Werbung f3. Bekanntheit f, Berühmtheit f:seek publicity bekannt werden wollen* * *noun, no pl., no indef. art.1) Publicity, die; (advertising) Werbung, diepublicity campaign — Werbekampagne, die
publicity material — Werbematerial, das
attract publicity — [Vorfall:] Aufsehen erregen
* * *n.Werbung -en f.öffentliche Aufmerksamkeit f. -
8 publicity
publicité f;∎ it'll give us free publicity for the product ça fera de la publicité gratuite pour notre produitpublicity agent agent m publicitaire ou de publicité;publicity brochure brochure f publicitaire;publicity campaign campagne f publicitaire ou de publicité;publicity department service m de la publicité;publicity expenses dépenses f pl publicitaires;publicity manager chef m de publicité -
9 publicity
- 'blisə-1) (advertising: There is a lot of publicity about the dangers of smoking.) reklame2) (the state of being widely known: Film stars usually like publicity.) offentlig omtale, publisitetpublisitet--------reklamesubst. \/pʌbˈlɪsətɪ\/1) publisitet, oppmerksomhet, offentlig omtale2) reklame3) reklamemateriale -
10 publicity director
упр., амер. заведующий пресс-службой, паблисити-директор, директор по паблисити* (должность, обычно в коммерческой организации, предполагающая организацию постоянного информирования заинтересованной публики о событиях, происходящих внутри компании, ее деятельности и планах)From 1996 to 1999 she served as publicity director for this company. — С 1996 по 1999 гг. она работала в этой компании в должности директора по информированию.
The publicity director is responsible for writing newsletters on a twice a month, or monthly basis. — В обязанности паблисити-директора входит написание информационных писем один или два раза в месяц.
Syn: -
11 publicity
публічність; розголос; гласність, відкритість -
12 publicity agent
subst.( for kunstner) manager, impresario -
13 publicity campaign
reklamkampanj (kampanj som görs för att få allmänhetens gillande och stöd) -
14 advertise
['ædvətaɪz] 1.1) (for publicity) fare pubblicità a, reclamizzare [product, service]; annunciare, rendere noto [price, rate]2) (for sale, applications) mettere, (far) pubblicare un annuncio per [car, house, job, vacancy]3) (make known) segnalare [ presence]; palesare, manifestare [ignorance, weakness]2.1) (for sales, publicity) fare pubblicità2) (for staff) pubblicare un annuncio* * *(to make (something) known to the public by any of various methods: I've advertised (my house) in the newspaper; They advertised on TV for volunteers.) fare pubblicità, mettere un annuncio- advertiser* * *['ædvətaɪz] 1.1) (for publicity) fare pubblicità a, reclamizzare [product, service]; annunciare, rendere noto [price, rate]2) (for sale, applications) mettere, (far) pubblicare un annuncio per [car, house, job, vacancy]3) (make known) segnalare [ presence]; palesare, manifestare [ignorance, weakness]2.1) (for sales, publicity) fare pubblicità2) (for staff) pubblicare un annuncio -
15 advertise
advertise [ˈædvətaɪz]a. [+ goods] faire de la publicité pour* * *['ædvətaɪz] 1.transitive verb1) ( for publicity) faire de la publicité pour [product, service]; annoncer [price, rate]2) ( for sale) mettre or passer une annonce pour [car, house]3) mettre or passer une annonce pour [job, vacancy]4) ( make known) signaler [presence]; afficher [weakness]2.I wouldn't advertise the fact — à votre place, je n'en ferais pas état
1) (for sales, publicity) faire de la publicité2) ( for staff) passer une annonce -
16 advertise
A vtr1 ( for publicity) faire de la publicité pour [product, party, group, event, service] ; annoncer [price, rate, speaker] ;2 ( for sale) mettre or passer une annonce pour [car, furniture, house etc] ; I'm ringing about the car advertised in Monday's paper j'appelle à propos de l'annonce du journal de lundi pour une voiture ;3 ( for applications) mettre or passer une annonce pour [job, vacancy] ; the post has been advertised in the local paper/several times le poste a fait l'objet d'une annonce dans la presse locale/à plusieurs reprises ;4 ( make known) signaler [presence] ; afficher [contacts, losses, ignorance, weakness] ; to advertise (the fact) that faire savoir que ; to advertise one's presence signaler sa présence ; we would like to advertise our willingness to… nous aimerions faire connaître que nous sommes prêts à…B vi1 (for sales, publicity) faire de la publicité ;2 ( for staff) passer une annonce ; to advertise in the newspaper/for an accountant passer une annonce dans le journal/pour recruter un comptable. -
17 stunt
I transitive verbhemmen, beeinträchtigen [Wachstum, Entwicklung]II nounhalsbrecherisches Kunststück; (Cinemat.) Stunt, der; (Advertising) [Werbe]gag, der* * *I verb(to prevent or check the full growth or development of: It is thought that smoking by a pregnant mother may stunt the baby's growth.) hemmen- academic.ru/92216/stunted">stuntedII(something (daring or spectacular) done to attract attention etc: One of his stunts was to cross the Niagara Falls blindfolded on a tight rope.) das Kunststück- stuntman* * *stunt1[stʌnt]nto perform a \stunt einen Stunt vollführento pull a \stunt ( fig fam) etwas Verrücktes tunstunt2[stʌnt]vt▪ to \stunt sth etw hemmen [o beeinträchtigen] [o behindern]to \stunt economic growth das Wirtschaftswachstum hemmento \stunt one's growth das Wachstum hemmen* * *I [stʌnt]nKunststück nt, Nummer f; (= publicity stunt, trick) Gag m; (AVIAT) Kunststück nt; (FILM) Stunt mII growth, development hemmen; trees, mind etc verkümmern lassenhe does most of his own stunts — gefährliche Szenen spielt er meist selbst
* * *stunt1 [stʌnt] v/tbecome stunted verkümmern2. verkümmern lassen:stunted verkümmertstunt2 [stʌnt]A s1. Kunststück n, Kraftakt m2. Sensation f:a) Schaunummer fb) Bravourstück nc) Schlager m3. FLUG Flugkunststück n:4. a) (toller) (Reklame- etc) Trick, Kunststückchen ndo a stunt einen Stunt ausführen5. tolle Masche, tolles DingB v/i1. (FLUG Flug)Kunststücke machen2. tolle Stückchen machen* * *I transitive verbhemmen, beeinträchtigen [Wachstum, Entwicklung]II nounhalsbrecherisches Kunststück; (Cinemat.) Stunt, der; (Advertising) [Werbe]gag, der* * *n.Kunststück m. v.verkrüppeln v. -
18 word of mouth
a) u ( speech)they rely on word of mouth for publicity — su publicidad depende de la recomendación verbal or de palabra
b) (before n)a word-of-mouth recommendation — una recomendación verbal or de palabra
* * *a) u ( speech)they rely on word of mouth for publicity — su publicidad depende de la recomendación verbal or de palabra
b) (before n)a word-of-mouth recommendation — una recomendación verbal or de palabra
-
19 stunt
to perform a \stunt einen Stunt vollführento \stunt sth etw hemmen [o beeinträchtigen] [o behindern];to \stunt economic growth das Wirtschaftswachstum hemmen;to \stunt one's growth das Wachstum hemmen -
20 Merritt, William Hamilton
[br]b. 3 July 1793 Bedford, Winchester County, New York, USAd. 5 July 1862 aboard a vessel on the Cornwall Canal, Canada[br]American-born Canadian merchant, entrepreneur and promoter of the First and Second Welland Canals bypassing the Niagara Falls and linking Lakes Ontario and Erie.[br]Although he was born in the USA, his family moved to Canada in 1796. Educated in St Catharines and Niagara, he received a good training in mathematics, navigation and surveying. He served with distinction in the 1812–14 war, although he was captured by the Americans in 1814. After the war he established himself in business operating a sawmill, a flour mill, a small distillery, a potashery, a cooperage and a smithy, as well as running a general store. By 1818 he was one of the leading figures in the area and realized that for real economic progress it was essential to improve communications in the Niagara peninsula; in that year he surveyed a route for a waterway that would carry boats.In c. 1820 he began discussions with neighbouring landowners and businessmen, who, on 19 January 1824 together obtained a charter for building the first Welland Canal to link Lakes Ontario and Erie. They were greatly influenced by the realization that the completion of the Erie Canal would attract trade through the United States instead of through Canada. Construction began on 30 November 1824, largely with redundant labour from the Erie Canal. Merritt foresaw the need for financial support and for publicity to sustain interest in the project. Accordingly he started a newspaper, the Farmer's Journal and Welland Canal Intelligencer, which was published until 1835. He also visited York (now Toronto), the capital of Upper Canada, and obtained some support, but the Government was reluctant to assist financially. He was more successful in raising money in New York. Then in 1828 he visited England to see Telford and persuaded both Telford and the Duke of Wellington, among others, to purchase shares. The Canal opened on 30 November 1829. In 1832 Merritt became a member of the Legislative Assembly of Upper Canada, and after the Union of the Canadas in 1841 he was elected to the new Assembly, later serving as Minister of Public Works and then as President of the Assembly. He advocated improvements to the St Lawrence River and also promoted railways. He pioneered a bridge across the Niagara River that was opened in 1849 and later carried a railway. He was not a canal engineer, but he did pioneer communications in developing territory.[br]Further ReadingR.M.Styran and R.R.Taylor, 1988, The Welland Canals. The Growth of Mr Merritt'sDitch, Erin, Ont.: Boston Mills Press.JHBBiographical history of technology > Merritt, William Hamilton
См. также в других словарях:
Minister for Publicity — The Minister for Publicity was the name of a government department in the Government of the Irish Republic, the self declared state which was established in 1919 by Dáil Éireann, the parliamentary assembly made up of the majority of Irish MPs… … Wikipedia
Minister for Publicity (Ireland) — The Minister for Publicity was the name of a government department in the Government of the Irish Republic, the self declared state which was established in 1919 by Dáil Éireann, the extra legal parliamentary assembly made up of the majority of… … Wikipedia
publicity matter — /pʌ blɪsɪti ˌmætə/ noun sheets, posters or leaflets used for publicity … Marketing dictionary in english
Publicity stunt — in Salt Lake City,1910: Little Hip the elephant, advertising newspaper theater … Wikipedia
publicity — publicity, ballyhoo, promotion, propaganda are comparable when they mean either a systematic effort to mold public opinion in respect to something or the means or the matter used in such an effort. Each implies a specialized form of advertising.… … New Dictionary of Synonyms
publicity — pub‧lic‧i‧ty [pʌˈblɪsti] noun [uncountable] 1. the attention that someone or something gets from newspapers, television etc: • The case has received massive publicity. • Sales of the drug are falling due to adverse (= negative ) publicity about… … Financial and business terms
Publicity pamphlet — A pamphlet which, in some States of the United States having the initiative or referendum, is mailed to the voters to inform them as to the nature of a measure submitted by the initiative or referendum. The pamphlet contains a copy of the… … The Collaborative International Dictionary of English
publicity — ► NOUN 1) notice or attention given to someone or something by the media. 2) material or information used for advertising or promotional purposes … English terms dictionary
publicity — noun 1 media attention ADJECTIVE ▪ considerable, enormous, extensive, greater, wide, widespread ▪ The papers have begun to give greater publicity to the campaign against GM food. ▪ … Collocations dictionary
Publicity — Marketing Key concepts Product marketing · Pricing … Wikipedia
publicity — n. 1) to give, provide publicity 2) to gain, receive; seek publicity 3) to avoid, shun publicity 4) extensive, wide publicity 5) publicity for 6) (misc.) a blaze of publicity (they left for Europe in a blaze of publicity) * * * [pʌ blɪsɪtɪ]… … Combinatory dictionary